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Noble Gold Investments vs American Hartford Gold
Company Overview
Noble Gold Investments, founded in 2017, offers personalized support for investors seeking to diversify with precious metals IRAs and direct bullion purchases. The company emphasizes transparency, education, and customer service, helping clients protect their retirement savings through IRS-approved storage and a straightforward buyback program.
American Hartford Gold, Established in 2015, American Hartford Gold specializes in precious metals IRAs and physical gold and silver delivery. Known for strong customer service and a flexible investment approach, the company offers competitive pricing, secure storage, and a buyback program, catering to both first-time and experienced investors.
Feature | Noble Gold Investments | American Hartford Gold |
---|---|---|
Founded | 2017 | 2015 |
Headquarters | Encino, California | Los Angeles, California |
Specialty | Precious Metals IRAs and direct bullion sales | Precious Metals IRAs and direct bullion sales |
Minimum Investment | $20,000 (IRA) | $10,000 (IRA) |
Storage Options | IRS-approved depositories (e.g., Texas, Delaware) | Multiple IRS-approved depositories |
Buyback Program | Yes | Yes |
Product Offerings:
Feature | Noble Gold Investments | American Hartford Gold |
---|---|---|
Product Range | Gold, Silver, Platinum, Palladium | Gold, Silver, Platinum |
IRA-Eligible Bullion | Yes | Yes |
Rare/Collectible Coins | Yes | Yes |
Secure Storage | Yes (IRS-approved depositories such as Texas and Delaware) | Yes (Multiple IRS-approved depositories including Brinks and Delaware) |
Educational Support | Extensive (One-on-one guidance, informational content, investor kits) | Moderate (Market updates, guides, basic educational resources) |
Customer Support | Dedicated account representatives | Access to account specialists |
Both companies offer:
- Precious metals IRAs
- Direct purchase of bullion for personal possession
Noble Gold includes palladium in its offerings, providing slightly more metal variety.
American Hartford Gold offers a lower minimum investment for non-IRA purchases, appealing to first-time buyers.
Customer Experience and Education
Criteria | Noble Gold Investments | American Hartford Gold |
---|---|---|
Educational Resources | Provides helpful guides, articles, and direct assistance from representatives. | Offers brochures, market updates, and support from knowledgeable specialists. |
Customer Support | Clients are paired with a representative for personalized guidance and updates. | Professional team available to assist with setup and questions as needed. |
Transparency | Explains fees, products, and processes clearly to support informed decisions. | Shares service and account information clearly throughout the investment process. |
Fees and Pricing
Noble Gold Investments:
Noble Gold typically requires a minimum of $20,000 to open a Precious Metals IRA, depending on the chosen metals and custodian. The company provides clear information on setup and storage fees and does not charge additional management fees.
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Fees:
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One-time: $80 setup fee
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Annual: $230 ( Segregated storage)
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American Hartford Gold:
American Hartford Gold has a minimum investment of $10,000 for IRAs and $1,500 for cash purchases. The company works with several custodians, and fees may vary slightly, but they provide fee details upfront during the consultation process.
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Fees:
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One-time: $50 setup fee, $30 wire transfer fee
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Annual: Around $225 (custodial and storage combined)
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Reputation and Reviews:
Platform | 🏆Noble Gold | American Hartford Gold |
---|---|---|
Better Business Bureau (BBB) | A+ Rating | A+ Rating |
Business Consumer Alliance | AAA Rating ( top tier) | AAA Rating (highest possible) |
Trustpilot | 4.8 / 5.0 (positive feedback, especially for service) | 4.9 / 5.0 (excellent ratings, verified customer praise) |
Consumer Affairs | 5.0 / 5.0 (Perfect rating with positive reviews) | 4.9 / 5.0 ( many positive reviews) |
Google Reviews | Generally in the 4.6–4.8 range | Generally in the 4.9+ range |
Common Customer Praise | Transparent process, helpful customer education | Fast processing, aggressive pricing, quality service |
Common Complaints | Smaller inventory, higher premiums at times | Persistent sales calls, upselling concerns |
Noble Gold holds a slight advantage with the lowest bullion fees and a strong focus on transparent communication and customer education. American Hartford Gold excels in fast service and competitive pricing. Both have excellent reputations, making them reliable options depending on your investment priorities.
Summary
Factor | Best for… |
---|---|
Investor Education | Noble Gold Investments – Offers one-on-one guidance, educational kits, and in-depth support for informed decision-making. |
Lower Entry Point | American Hartford Gold – Allows IRA investments starting at $10,000 and cash purchases as low as $1,500, making it more accessible for first-time investors. |
Customer Service Quality | Both – Noble Gold offers personalized representatives; American Hartford is praised for responsiveness and fast processing. |
Product Variety | Noble Gold Investments – Includes gold, silver, platinum, and palladium, offering more flexibility in metal choices. |
Transparency | Noble Gold Investments – Noted for clearly explaining fees, products, and IRA setup steps without pressure. |
Reputation and Reviews | Noble Gold Investments – Edges slightly ahead with stronger overall review volume and high satisfaction scores, particularly on platforms like Consumer Affairs . |
Conclusion
Both Noble Gold Investments and American Hartford Gold offer solid options for investors interested in diversifying their retirement portfolios with precious metals. Each company brings something different to the table, making the better choice dependent on your individual needs and preferences.
Noble Gold Investments may be a better fit if you value personalized guidance, a slightly broader selection of metals, and a focus on education throughout the process. Their approach is especially helpful for those who appreciate clear explanations and one-on-one support.
American Hartford Gold, on the other hand, could be ideal if you’re looking for a lower investment threshold and a streamlined setup experience. Their consistent customer reviews reflect a strong focus on responsiveness and support, particularly for newer investors.
In short, both companies are well-regarded, transparent, and focused on helping individuals invest confidently. Taking the time to speak with each provider can help you determine which aligns more closely with your financial goals and comfort level.
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BCA Rating: AAA
BBB Rating: A+
TrustLink: 5.0 Stars
Trustpilot:4.9 Stars
Google Rating:4.9 Stars
Annual Fee: $230
IRA Process: Min $20,000
Lowest Fees on Bullion

BCA Rating: AAA
BBB Rating: A+
TrustLink: 5.0 Stars
Trustpilot:4.7 Stars
Annual Fee: $225
IRA Process: Min $10,000
Up to $15,000 in Free Precious Metals